Do Bigger Things with Samsung Galaxy Note8, the Next Level Note
With Note, Samsung focus has always been to deliver a cutting-edge smartphone experience like no other, and that's why Galaxy Note8 is the next level Note designed for the way lead their lives and lean on technology today. Capture the stunning shots into memorable ones, and own the night with low light dual camera. Unleash the creativity, to communicate in a new way with the S Pen. To emphasize and focus the new features and the target group of the flagship smartphone, our goal is to show, in a creative way, that Galaxy Note8 can help millennials to turn their idea into reality, turn their passion into action, and make things bigger.
We set out to launch the campaign in a bigger way. First, we decided to partnered with Nuit Blanche Taipei - the most popular global all-night event. To further prove the Note8's creative power, we invited Dan Woodger, a British digital illustrator, to step in and do bigger things with the S Pen. Dan Woodger was commissioned by messaging app LINE to create 1000 brilliant emojis in 10 weeks. In Taiwan, we rely on LINE to communicate every moment, and emojis are the most common language cross generation. "How about we projected these small-but-influential emojis onto the largest canvas?" An immersive experience unfolds once millennials are welcomed into the event and co-create the emoji projection mapping live show with Dan Woodger at the 2017 Nuit Blanche Taipei over Galaxy Note8.
Photo credit : Everyday Object
This is your canvas
"For me, drawing with S Pen for projection mapping is a whole new experience and also a challenge."
We invited 100 people to co-create over Galaxy Note8 on the biggest canvas, projection mapping building. Everyone was amazed by S Pen, the most creative pen for power users.
We invited 100 people to co-create over Galaxy Note8 on the biggest canvas, projection mapping building. Everyone was amazed by S Pen, the most creative pen for power users.
This is your inspiration
"This is my first time in Taipei! I fallen in love with it here it’s such a fun city, I’ve had the best time. We’ve packed in so much since we’ve been here, we visited Elephant Mountain Xiangshan, Xia-Hai Chenghuang Temple, and the Raohe Night Market. I’ve also tried some very weird food! Some of which has been absolutely delicious, I really enjoyed Hujiao bing and I love bubble tea. The journey is like a dream, and it's Note8 make it real."
Dan Woodger created the local relevant mapping material only with Galaxy Note8.
This is you. Do bigger things.
Our aim was to bring millennials closer to the Galaxy Note8 through new and interactive experiences, A highly engaging visual experience that left visitors with a sense of awe. And for an extra bit of fun, we also made an interactive installation "S Paint" at Samsung trial experience area, encouraging visitors to play around with S Pen-designed filters. Over 300k people witnessed this breakthrough. 40+ TV coverage, 80 impactful online coverage, the campaign went viral on social media. The millennials believe the only smartphone can surprise them is the phone can make things bigger.Galaxy Note8 enables them to get more out of every moment, every tasks, and everything, so they can do bigger things.
Photo credit : Everyday Object
Press | Brain magazine
Credit
Client : Samsung Electronics Taiwan
Agency：Leo Burnett Taiwan
Curator : Hugo Chou, Tokie Jyun
Account Manager : Tokie Jyun
Artist : Dan Woodger (A-GENT TOKYO)
Projection Mapping : Endospace Sound Visual Art, Tmot
Character Animator : JP SPACE
Interaction Design : RUMU Innovation
Behind the Scenes : Leung Wei
Agency：Leo Burnett Taiwan
Curator : Hugo Chou, Tokie Jyun
Account Manager : Tokie Jyun
Artist : Dan Woodger (A-GENT TOKYO)
Projection Mapping : Endospace Sound Visual Art, Tmot
Character Animator : JP SPACE
Interaction Design : RUMU Innovation
Behind the Scenes : Leung Wei
*Taipei Nuit Blanche 2017, both designed, curated, and executed by BIAS Architects.
